Marketing and Public Relations Specialist
Posted on: June 8, 2021
Under the supervision of the Strategic Development Planner and in
accordance with the direction and mission of District 7 HRDC, the
Marketing and Public Relations Specialist is delegated the
responsibility for all internal and external communications
including: print, broadcast, and digital media to promote agency
programs and services through a positive public image in the
The incumbent will collaborate with others in the organization and
community to promote the HRDC brand and is responsible for the
creation, development, and implementation of agency events,
outreach, and marketing efforts, including a newsletter and other
agency publications. The Marketing and Public Relations Specialist
is responsible for active engagement and collaboration with the
HRDC management team and in all matters related to the agency's
marketing and public relations activities.
The requirements listed, are representative of the knowledge,
skills, and abilities necessary to perform the essential functions
of the job. To perform this job successfully, an individual must be
able to carry out each task satisfactorily and perform other duties
Additional Knowledge, Skills and Abilities:
- Develop media strategies for
program announcements and events.
- Build and distribute press
releases, attend community meetings, and respond to media
- Administer and monitor all
agency social media activities including: community boards, FB,
Instagram, and internal boards to identify pertinent news, post
items, and answer questions.
- Maintain appropriate
relationships with media and other key groups, including social
- Manage all internal and external
communications including the agency websites.
- Manage the online calendar, news
feeds, video embeds, SEO key words, and forms.
- Manage HRDC's digital strategy
and execute online media initiatives within budget
- Track and report social media
and website analytics.
- Create and collaborate the
design of marketing materials.
- When directed, solicit donations
and in-kind requests for pertinent events, and complete/forms for
tracking and accountability.
- Meet production deadlines,
including bid management to project completion.
- Manage marketing projects.
- Coordinate and plan agency
events and manage volunteers.
- Maintain staff directory,
schedules & forms, celebrations, and post pertinent daily
information on the agency intranet site.
- Understand all programs and
services, with the ability to explain them to the community,
funders, and members of the press.
- Organize and coordinate
community resource fairs and agency outreach events.
- Strengthen current relationships
and build new ones with potential sponsors, city officials, civic
clubs, nonprofit networks, and others who interact with HRDC.
- Serve as agency
- Make presentations when
- Maintain and increase
professional and technical skills by participating in education and
professional development activities.
- Complete special projects as
assigned. Be flexible in assuming new duties and perform other
duties assigned and determined to be productive and efficient for
the continuing improvement of the agency.
- Possess a keen understanding of
social media and viral marketing, and have the ability to
communicate with mainstream media.
- Demonstrate proficiency with
graphic design software, and understand analytics, and in-house
publishing. Be comfortable with digital photography and able to
manage a digital library.
- Established administrative
platform skills with social media, community boards, and digital
communicate on all platforms.
- Adheres to a consistent work
professionalism in the workplace.
- Maintains professional
boundaries with participants;
- Must have the ability to work
with low income and disadvantaged people by modeling an unbiased,
- Demonstrates positive and
appropriate interactions with coworkers and management.
- Contributes to a harmonious and
productive work environment.
- Must be a team player to ensure
overall program success.
- Nurtures, builds, and mentors
co-workers to build a cohesive team.
- Brings creative suggestions and
potential solutions to direct supervisor regarding work barriers
and team efficiency.
Education and Experience:
Bachelors degree in Journalism, English, Communications, Public
Relations or related field, plus a minimum of two years experience
in copywriting and solid editorial skills to include writing and
proofing preferred; or equivalent combination of education and
experience to fully meet the minimum requirements for the
Experience in social media practices for business and or volunteer
campaigns/marketing is a plus.
Must possess strong conceptual skills and be adept at juggling
multiple projects effectively, under tight deadlines, with little
Experience or an interest in learning state and federal grant
Licenses and/or Certifications:
Must possess a valid Montana Drivers License, proof of personal
automobile insurance and must meet insurability requirements for
agency automobile insurance policy.
Keywords: HRDC7, Billings , Marketing and Public Relations Specialist, Other , Billings, Montana
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