Digital Marketing Specialist

Company: A.D. Creative Group
Location: Billings
Posted on: August 6, 2022

Job Description:

As a Digital Marketing Specialist, you will be responsible for managing and implementing all digital strategies, including programmatic display, social media content and Connected TV advertising campaigns. - -In addition, you should a have good understanding of Google products such as Google ads, display network and YouTube. The ideal candidate should be fluent in Google analytics, conversions, and other attribution models. - -This position also requires the understanding of the programmatic ecosystem and best practices with audience segmentation and targeting. - -You will work closely with our design, strategy, web, and management departments, as well as clients and other staff members. You will be expected to work as a positive team member with everyone on staff including the accounting department. -Client and staff/project coordination and communication will play a major role in this position. You will also be asked to work within the sales environment in both presenting digital strategies and well as representing A.D. Creative Group's design/creative capabilities. This will include working in collaboration with our marketing strategist to prepare both formal and written presentations including digital strategies, digital plans, project proposals and multimedia projects.Implementing, tracking, monitoring, and reporting our client's digital campaigns will be your primary responsibility. Our goal is to achieve the best results for our client's campaigns. You will work closely with our Social Media Manager and our Marketing Strategist to ensure that all campaigns are cohesive across all platforms, and that all campaigns run on time and within the client's established digital marketing strategy and budget.RESPONSIBILITIES:
--- Create and run Programmatic Display, Online Pre-roll & Connected TV campaigns
--- Continually look for ways to scale campaigns and optimize performance
--- Make recommendations for suggested changes and tactics to optimize campaigns
--- Coordinate with internal team on strategies, budget allocations, etc.
--- Assist with digital marketing proposals and bids for potential and existing clients
--- Monthly reporting on all campaign results using Tapclicks
--- Assist with both paid and organic social media content creation and schedulingREQUIREMENTS AND SKILLS:
--- You must be organized, detailed oriented, and focused to be successful at this position. -
--- You must be able to work and meet campaign deadlines. -
--- You should be able to multi-task multiple projects throughout a day. -
--- Experience creating and running Programmatic, and Connected TV campaigns
--- Strong understanding of Google Analytics and Google Tag Manager
--- Google Data Analytics Cerficate preferred but not required
--- Strong understanding of SEO and how it applies to paid digital marketing efforts
--- Identify appropriate channels and KPls for content distribution based on client objectives
--- -Basic understanding of Meta Ads Manager, TikTok Business Center, Snapchat Ads Manager, and -LinkedIn Campaign Manager
--- -Basic understanding of Facebook, Instagram, TikTok, Snapchat, LinkedIn, and Hulu platforms and best practices
--- Experience working with clients in a variety of verticals
--- Experience utilizing Choozle platform is a plus
--- Project management skills and understanding of how to manage the priorities of multiple clients at a time, while maintaining a focus on the delivery of results
--- Understanding of audience segmentation and defining demographics/psychographics for micro segments.
--- Ability to analyze and present performance metrics to clients using our reporting software
--- The love of learning. In an ever changing digital environment, this is required so we remain up-to-date and relevant. -Along with your resume, please include 3 professional references and 5 samples of recent content you've developedJob Type: Full-timeIn office positon with hybrid options available after 6 months with proven performance.Health benfits including vision and dental401k -Pay: Up to $75,000.00 per year - DOE

Keywords: A.D. Creative Group, Billings , Digital Marketing Specialist, Advertising , Billings, Montana